A $24 bottle can cost more than a $35 bottle. The number on the shelf tag tells you what you pay at checkout, not what you pay per day of use - and for a supplement you take daily, the per-day number is the one that matters. Here is the simple method for comparing fruit and vegetable supplements by cost per serving, plus the label traps that distort it.
The cost-per-serving formula
Cost per serving = price of the bottle divided by the number of servings in it. Both numbers come from the label: the price from the seller, and the servings from the Supplement Facts panel ("servings per container"). Do not divide by the capsule count - capsules only matter through the serving size. A 180-capsule bottle with a 3-capsule serving holds 60 servings. A 120-capsule bottle with a 4-capsule serving holds 30. The first bottle has fewer capsules per day and twice the supply.
A worked example
Take a $34.95 listing that holds 60 servings: $34.95 / 60 = about 58 cents per serving. Now compare a $24 bottle with 30 servings: $24 / 30 = 80 cents per serving. The cheaper-looking option costs about 37% more per day. Run the same math on any two products and the shelf-price illusion disappears. One caution: multi-packs and subscriptions change the price input, so always use the actual amount you would pay today, not a crossed-out list price.
Label traps that distort the math
- Serving-size games. Two bottles with the same capsule count can hold very different numbers of servings. Check the serving size first - it anchors everything else on the panel.
- Proprietary blend totals. A low cost per serving with a tiny blend weight per serving is not a bargain. Compare declared amounts alongside the price: cost per serving and milligrams per serving together give you cost per gram of actual blend, the fairest cross-product measure.
- Crossed-out anchor prices. A "was $59" tag only helps if the product genuinely sold at that price. Base your math on the real current price.
- Subscribe-and-save lock-in. A subscription discount is real savings, but only if you actually want the monthly supply. Compare the one-time price too.
What cost per serving does not tell you
Price math compares cost, not quality. Two blends at the same cost per serving can differ in ingredient count, declared amounts and sourcing. That is why the panel still comes first: shortlist products whose labels you trust, then let cost per serving pick between them. And remember that no capsule replaces actual produce - these products supplement a diet, so weigh the spend against simply buying more frozen vegetables, which are inexpensive and keep for months.
Where Vitamized stands
At the current one-time price on our site, the Vitamized Superfood Fruit & Vegetable Capsules (180 capsules, 3 capsules per serving, so 60 servings, Made in USA) works out to about 58 cents per serving: $34.95 for 60 servings. The subscribe-and-save price of $31.46 works out to about 52 cents. Prices change, so check the live figure on the product page and run the same math against any blend you are comparing us with - we think the label holds up.
Keep reading
- Daily Value Percentages on Superfood Supplement Labels: A Guide
- Capsule Serving Size: Bottle Count vs. Serving Count
- Fruit and Vegetable Capsules: A First-Time Buyer Guide
